Clients & Collaborations
Clients & Collaborations
The Company We Keep.
At Thee Black Sheep, our strength lies in authentic partnerships. We collaborate with athletes, brands, and culture collectives that share our passion for storytelling, representation, and purpose. Our work bridges worlds—from stadiums and boardrooms to communities and grassroots spaces—turning cultural moments into measurable momentum.
Athlete Partners
Trevor Nyakane
Springbok prop, entrepreneur, and embodiment of South African humour, resilience, and pride. We partner on brand storytelling that reflects Trevor’s authenticity and leadership—across broadcast, social, and community impact initiatives.
Bongi Mbonambi
Springbok hooker, leader, and advocate for purpose-driven excellence. Our work elevates Bongi’s voice around performance, mentorship, and community programmes—amplified through integrated PR, content, and partnerships.
- Ambassador strategy, positioning & narrative architecture
- Campaign creative & content systems (hero films → reels)
- PR office: media relations, reputation & crisis management
- Community & youth engagement frameworks with measurable outcomes
Cultural Collective: iGwijo Squad
The beating heart of South African sport. As founding creative and PR partners, we’ve helped shape the Gwijo Squad’s journey from the stands to the global stage—championing authentic fan culture and community-driven storytelling.
Selected collaborations:
- Klipdrift — “Gold Between Friends”
- MTN × Springboks — Brand collaboration & sponsorship campaigns
- Red Bull × Siya Kolisi — “Give the Gees”
- Toughees — “Thina Siyazalana” TVC
Services span creative direction, PR & media, partnerships, experiential activations, and social publishing systems designed for live sport.
Bomalumz Wine — “From Scrum to Cellar.”
A lifestyle brand born from the brotherhood of Ox Nché, Bongi Mbonambi, and Trevor Nyakane—representing heritage, friendship, and pride. We manage full creative, brand, and PR direction—bringing South African spirit to every bottle.
Our role includes:
- Brand identity & storytelling (strategy, tone, visual systems, packaging)
- Public relations & influencer engagement
- Launch activations at Makro & Pick n Pay Wine Fest
- Creative direction & digital content (photo, video, motion, e-commerce assets)
Outcome: a distinctive, premium brand world that travels seamlessly from shelf to social to real-world tastings.
Impact Highlights
- National-scale campaign systems adaptable to live sport, TV, and social
- Community-first initiatives connecting grassroots to pro-level platforms
- Integrated PR & social playbooks for athlete-led storytelling
- Measurement dashboards across reach, sentiment, attendance, and conversion
