Thee Black Sheep
At Thee Black Sheep, we exist to shake up the sports marketing landscape with creativity that’s as fearless as the athletes we champion. We are a collective of storytellers, strategists, and culture shifters merging sport, community, and brand energy into unforgettable campaigns. From the roar of stadium crowds to the quiet power of grassroots development, we use creative marketing, PR, and brand partnerships to build authentic connections between fans, athletes, and sponsors.
Cultural authenticity - telling stories that sound, look, and feel like homeImpact over noise - crafting experiences that live beyond the screen.Collaborationy - bridging brands with the spirit of sport and people.
Tshepi Moropa
Founder & Managing Director
Tshepi Moropa is a dynamic brand strategist and entrepreneur with a strong foundation in finance, commerce, and creative brand development. As the Founder and Managing Director of Thee Black Sheep, she bridges the gap between financial insight and cultural storytelling, building brands that are both impactful and commercially sustainable. .
With an educational background in Finance and Commerce, Tshepi combines analytical thinking with creative strategy — ensuring that every project she leads is grounded in business intelligence while driving cultural relevance and community impact.
A former Blue Bulls rugby player and referee on the SARU National Women’s Panel, Tshepi’s authentic sporting background fuels her commitment to representation, innovation, and excellence within the sports and brand landscape.
Her philosophy: “Different on purpose.”
